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Don’t Limit Your Mobile PPC Campaign with only WAP Ads

April 8, 2011 Leave a comment

Don’t limit your mobile PPC campaign with WAP text ads and WAP image ads, get your standard text and image ads running and targeting mobile devices too!

With more and more people using smart phones or mobile phone with full web browser, the rapidly-increasing mobile search queries not only trigger WAP ads but also standard (PC) text and image ads. If you are still running your mobile campaign “conservatively” through only WAP ads, please start adding standard ads too.

Here is the chart listing all the ad formats and on which Device and Google networks they appear. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=107516

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